About Us

Our yoga mats are manufactured with optimum grip strength to help enable and support you from your favorite yoga pose to the most difficult. 

We pursue this mission through the meaning behind the name Pura Vida. In Costa Rica, Pura Vida is a phrase used by Ticos. It means “Pure Life” or “Simple Life,”and it’s not only a slogan, it’s a lifestyle.

If someone says hello or goodbye, you can say “Pura Vida” back. If someone asks how you are, you can say “Pura Vida,” meaning you’re doing well. Pura Vida can be used in many sayings reflecting in a laid back and stress free attitude.

Our Pura Vida mats will allow you to flow with ease as we need to in life as well. Living life in the moment appreciating everything we have.

Because of this laid-back attitude and stress free mantra, it is no surprise that Costa Rica is the happiest country in the world, according to the Happy Planet Index. 

Mission Statement

Our mission is to empower your practice with a quality mat that has optimum grip, with an added bonus of beautiful art to inspire you as you move through the flows of your practice. 

Mantra

Each mat is blessed with sage and mantra chants to shield you from negativity. 

Aad Guray Nameh is a very powerful mantra used for protection, to gain clarity, and to receive guidance from one’s highest self.

We ask for all who touch this mat to be blessed with love and light and healing. May your body create beautiful art in the form of poses. May your mind gain clarity to experience the highest levels of peace.